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Cover image for product 0471463647
Architect's Essentials of Marketing
ISBN: 978-0-471-46364-1
Paperback
288 pages
September 2004
US $40.00 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
DAVID KOREN is Marketing Director for Gensler’s 250-person New York office where he is responsible for marketing strategy, strategic alliances, market research, and public relations. Koren is co-chair of the marketing committee of the AIA New York chapter and is an active member of the Society for Marketing Professional Services.