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Stocking Up on Sin: How to Crush the Market with Vice-Based Investing

ISBN: 978-0-471-46513-3
256 pages
February 2004
Stocking Up on Sin: How to Crush the Market with Vice-Based Investing (0471465135) cover image


A one-of-a-kind guide to investing in vice industries
Although vices such as alcohol, tobacco, and gambling may be deemed socially irresponsible, in the investment world, these stocks continue to dramatically outperform the S&P 500 in this depressed market. Stocking Up on Sin shows readers how to get in on this hot investment trend and make the most out of publicly traded companies that deal with "vice" products such as coffee, weapons, alcohol, and tobacco.
Caroline Waxler (New York, NY) is a New York-based financial journalist. She contributes regularly to Worth and Glamour magazines as well as the Financial Times. She was also the ghostwriter for Worth's Greatest Stock Picks of All Time.
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Table of Contents

Chapter 1: Why Vice Is Nice.

Chapter 2: The Ethical Dilemma and Asset Allocation.

Chapter 3: This Is Research?

Chapter 4: Tobacco.

Chapter 5: Gambling.

Chapter 6: Weapons/Defense/War.

Chapter 7: Booze.

Chapter 8: Sex.

Chapter 9: Drugs.

Chapter 10: Vice in Sheep’s Clothing.

Chapter 11: Pitfalls and Risk Management.

Chapter 12: Your Vice’s Future.

Chapter 13: Afterglow.

Appendix I: Returns of Socially Responsible Mutual Funds vs. All Other Mutual Funds as Well as the S&P.

Appendix II: Stocking Up on SINDEX.

Appendix III: The Titillating 20.



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Author Information

CAROLINE WAXLER is a New York—based financial journalist. She has written for Newsweek, the New York Times, Financial Times, Business 2.0, SmartMoney, and Worth. She edited Worth’s Greatest Stock Picks of All Time. Waxler was a staff writer and columnist at Forbes, covering investments and the financial strategies of millionaires.
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"Stocking Up on Sin is highly readable and informative. It is a strong candidate for the best business book of 2004."—The Fort Worth Star Telegram, March 29, 2004

There's an old saying: the only way to win at gambling is to own a casino. Most of us can't afford one, but put your money in casino stocks instead of slot machines and you can enjoy some real winnings. Gambling and other "vice" stocks—in companies that manufacture or market tobacco, alcohol, sex or weapons—have done well in recent years.

That's the point of Waxler's book. As the author puts it: "Sin never goes out of style." Of course, making money on sinful stocks doesn't sit well with everyone. If you prefer politically correct funds, notes Waxler, "you're only reading this book for sermon fodder." But be warned: she may convert you. Her so-called SINdex, composed of 69 vice stocks, climbed nearly 42 percent in five years. At the least, investing in sinful stocks might make you feel better about the money you lose on your next Vegas visit.—MSNBC/Newsweek, April 19, 2004

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