 The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage
ISBN: 978-0-471-46670-3
Paperback
114 pages
November 2004
US $29.95
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PART ONE: Questions.
CHAPTER 1: Introduction.
CHAPTER 2: The Three Levels of Price Management.
CHAPTER 3: Transaction.
CHAPTER 4: Product/Market Strategy.
CHAPTER 5: Industry Strategy.
CHAPTER 6: New Product Pricing.
CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings.
CHAPTER 8: Postmerger Pricing.
CHAPTER 9: Price Wars.
CHAPTER 10: Technology-Enabled Pricing.
CHAPTER 11: Legal Issues.
CHAPTER 12: Pricing Architecture.
CHAPTER 13: Driving Pricing Change.
PART TWO: Answers.
CHAPTER 1: Introduction.
CHAPTER 2: The Three Levels of Price Management.
CHAPTER 3: Transaction.
CHAPTER 4: Product/Market Strategy.
CHAPTER 5: Industry Strategy.
CHAPTER 6: New Product Pricing.
CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings.
CHAPTER 8: Postmerger Pricing.
CHAPTER 9: Price Wars.
CHAPTER 10: Technology-Enabled Pricing.
CHAPTER 11: Legal Issues.
CHAPTER 12: Pricing Architecture.
CHAPTER 13: Driving Pricing Change.
About the Authors.
