Core Concepts of Financial Analysis: A User Approach
May 2003, ©2004
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- It has a user focus and emphasizes how to use financial tools to make informed credit and investment decisions (not how to prepare the documents).
- Concise presentation gives instructors flexibility to combine outside cases and problems for analysis.
- Emphasizes the valuable information and tools currently available on the Internet. Specific Web sites are listed throughout the book and summarized at the end. A comprehensive text Web site supports the text with additional exercises and problems, as well as sites to visit.
- Discussion of financial accounting and reporting standards included only where their understanding is necessary to interpret relevant information for decision making. Analysts need to know how to read pension footnotes, but do not need to be pension accounting experts for most decisions.
- A six-step approach is used for a systematic financial analysis process: Purpose of the decision, corporate overview, quantitative analysis techniques, detailed accounting analysis, a comprehensive analysis, the financial analysis decision or recommendation.
- Many current examples are used (current stock prices through July 2002), but 3 computer companies are used to illustrate key points for consistency: Dell, Compaq and Gateway.
- End of chapter material consists of key terms, financial ratio summary, discussion questions, problems (uses 3 chemical industry companies: DuPont, Dow, and PPG), cases (General Motors and Ford), and Internet exercises.