 Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
ISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
US $35.00
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Other Available Formats: E-Book
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JEFF ZABIN is Director of Marketing in the Global Marketing Solutions group at Fair Isaac, the leading provider of customer analytics and decision technology. He is the coauthor of The Seven Steps to Nirvana.
GRESH BREBACH is President of the Brebach Group, specializing in marketing services. Previously, he served as a Director at McKinsey & Co. and a Managing Partner of Accenture.
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