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KNOWLEDGE FOR GENERATIONS

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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
ISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
US $29.95 Add to Cart

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  • Description
  • Table of Contents
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“…a reliable pointer in the way marketing is developing…” (Financial Times, 31 March 2004)
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