![]() Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
ISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
US $29.95
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
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Instructors may request an evaluation copy for this title.
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“…a reliable pointer in the way marketing is developing…” (Financial Times, 31 March 2004)

