  Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
ISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
US $35.00
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Acknowledgments.
Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
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