 The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell
ISBN: 978-0-471-46924-7
Hardcover
239 pages
April 2004
US $27.95
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Preface.
Acknowledgments.
1. The New Science of Selling and Persuasion.
2. Sales Management.
3. Hiring and Retaining Great Salespeople.
4. Selecting and Empowering the Right Sales Managers.
5. Sales Management Process.
6. Achieving Total Selling Mastery.
7. Sales Culture.
8. Accountability.
9. Integrating Marketing, Sales, and Service for Superior Performance.
10. Successful Product Introductions.
11. Sales Management and Selling Truths.
12. Organizational and Salesforce Audit.
Index.
