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The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell

ISBN: 978-0-471-46924-7
Hardcover
239 pages
April 2004
US $27.95 Add to Cart

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The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell (0471469246) cover image
Other Available Formats: E-book

Preface.

Acknowledgments.

1. The New Science of Selling and Persuasion.

2. Sales Management.

3. Hiring and Retaining Great Salespeople.

4. Selecting and Empowering the Right Sales Managers.

5. Sales Management Process.

6. Achieving Total Selling Mastery.

7. Sales Culture.

8. Accountability.

9. Integrating Marketing, Sales, and Service for Superior Performance.

10. Successful Product Introductions.

11. Sales Management and Selling Truths.

12. Organizational and Salesforce Audit.

Index.

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The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell (US $27.95)

-and- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (US $18.95)

Total List Price: US $46.90
Discounted Price: US $35.17 (Save: US $11.73)

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