 The Good Corporate Citizen: A Practical Guide
ISBN: 978-0-471-47565-1
Hardcover
216 pages
March 2004
US $51.95
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Preface.
Acknowledgments.
Part One: Background.
Chapter 1. Philanthropy and Corporate Citizenship.
Chapter 2. Why Conduct a Corporate Citizenship Program?
Chapter 3. Who Gives?
Part Two: Practical Guidance for Planning Your Program.
Chapter 4. Choosing the Decision Makers and Procedures.
Chapter 5. Defining the Mission.
Chapter 6. Scheduling.
Chapter 7. Budgeting and Financial Administration.
Chapter 8. Identify Internal Areas for Impact.
Chapter 9. Ways of Giving.
Chapter 10. Relating Corporate Citizenship Activities to the Company’s Products, Services, and Mission.
Chapter 11. Researching Possible Investments.
Chapter 12. Assessment.
Chapter 13. Selecting Grant Recipients.
Chapter 14. Postgrant Evaluation.
Chapter 15. Celebrations and Publicity.
Chapter 16. Review and Revision.
Part Three: Appendices.
Appendix A: Sample Plans.
Appendix B: Sample Form Letters.
Appendix C: Sample Scholarship Letters of Agreement.
Appendix D: Selected Resources for Corporate Citizenship Planning and Education.
Bibliography.
Notes.
Index.
