 Hospitality Marketing Management, 4th Edition
ISBN: 978-0-471-47654-2
Hardcover
640 pages
March 2005
US $109.00
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ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.
DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.
