 Hospitality Strategic Management: Concepts and Cases
ISBN: 978-0-471-47853-9
Hardcover
560 pages
April 2004
US $96.50
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About the Authors.
Chapter 1. Strategic Management.
Chapter 2. The Environment and External Stakeholders.
Chapter 3. Organizational Resources and Competitive Advantage.
Chapter 4. Strategic Direction.
Chapter 5. Strategy Formulation at the Business-Unit Level.
Chapter 6. Corporate-Level Strategy and Restructuring.
Chapter 7. Strategy Implementation through Interorganizational Relationships and Management of Functional Resources.
Chapter 8. Strategy Implementation through Organizational Design and Control.
Chapter 9. Strategies for Entrepreneurship and Innovation.
Chapter 10: Global Strategic Management and the Future.
Case.
Case Note: Learning Through Case Analysis.
Case 1. Six Continents: Demerging for a Better Future?
Case 2. Starbucks' Entry Into China.
Case 3. Fairmont Hotels & Resorts.
Case 4. Living a Vision at Hillerman Hotels.
Case 5. Can Continental Airlines Continue to Work Hard, Fly Right, and Fund the Future?
Case 6. Four Seasons' Approach: The "Golden Rule" and a Global Strategy.
Case 7. Multibranding at Yum! Brands Inc.: Thinking Outside the Bun.
Glossary.
Index.
