![]() Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
ISBN: 978-0-471-47855-3
Hardcover
240 pages
August 2005
US $29.95
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- FOURTH BOOK IN THE SUCCESSFUL KELLOGG SERIES
- Co-author Sonia Marciano will write the workbook to Dranove’s successful textbook, so she can ensure the book steers away from economic jargon and complex models to speak directly to a trade and eductional audience.
- A PROVEN TOPIC FROM A RESPECTED AUTHOR: With The Economics of Strategy, Dranove proved that it was possible to synthesize economic research into a coherent framework for business strategy.
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