 Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
ISBN: 978-0-471-47855-3
Hardcover
240 pages
August 2005
US $29.95
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Introduction.
Chapter 1: Getting Ready to Do Strategy.
Chapter 2: B Minus C: Positioning Your Firm against the Competition.
Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.
Chapter 4: Measuring Your Competitive Advantage: A Toolkit.
Chapter 5: The Cancer of Competition: How to Diagnose It.
Chapter 6: The Cancer of Competition: How to Cure It.
Chapter 7: The Threat of Entry and How to Combat It.
Chapter 8: How to Sustain Your Competitive Advantage.
Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.
Index.
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