Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
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* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners (US $35.00)
-and- My Life in Leadership: The Journey and Lessons Learned Along the Way (US $27.95)
Total List Price: US $62.95
Discounted Price: US $47.21 (Save: US $15.74)