 Big M, little m Marketing: New Strategies for a New Asia
ISBN: 978-0-471-47923-9
Hardcover
250 pages
October 2003
US $34.95
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Acknowledgments
1. Preface
2. Introduction
3. BIG M, little m Marketing
4. Asian Sense and Business Sensibility
5. The Compass
6. The Map
7. Eight Signposts to Success
8. Navigation Tools
9. Afterword
10. Sources and Notes
11. Index
1. Preface
2. Introduction
3. BIG M, little m Marketing
4. Asian Sense and Business Sensibility
5. The Compass
6. The Map
7. Eight Signposts to Success
8. Navigation Tools
9. Afterword
10. Sources and Notes
11. Index
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