![]() Advanced Brand Management: From Vision to Valuation
ISBN: 978-0-471-47925-3
Hardcover
240 pages
April 2002
US $34.95
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Paul Temporal is a leading global expert on brand creation, development and
management with over twenty years experience in consulting and training. He
has worked with leading companies and governments, and is well known for his
practical and results-oriented approach, resulting in record year on year
profit increases for many clients. He is also the author of best-selling
branding books, Corporate Charisma, Strategic Positioning, Branding in Asia,
Hi-Tech Hi-Touch Branding, and Romancing the Customer, and is a highly sought
after event and conference speaker. He was educated at Leeds and Oxford
Universities and is based in Singapore.

