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The PDMA ToolBook 2 for New Product Development

Paul Belliveau (Editor), Abbie Griffin (Editor), Stephen Somermeyer (Editor)
ISBN: 978-0-471-47941-3
Hardcover
576 pages
October 2004
US $105.00 Add to Cart

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The PDMA ToolBook 2 for New Product Development (0471479411) cover image

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

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The PDMA ToolBook 2 for New Product Development (US $105.00)

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