 Ideation: The Birth and Death of Ideas
ISBN: 978-0-471-47944-4
Hardcover
240 pages
April 2004
US $37.95
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Preface.
Acknowledgment.
SECTION A: Introduction.
1. Why Ideas Matter.
2. The Mothers and Fathers of Invention.
3. Taxonomy of Innovation.
SECTION B: The Life Cycle of Ideas.
4. Innovate: The Birth of an Idea.
5. Register: The First Step for Every New Idea.
6. Protect: Ensure Recognition and Reward.
7. Develop: Improve Your Idea.
8. Value: What Is Your Idea Worth?
9. Market: Finding Investors and Customers.
10. The Death of an Idea.
SECTION C: The Innovation Industry: A Call to Action.
11. The Individual Innovation Imperative.
12. The Corporate Innovation Imperative.
13. Academic Innovation Imperative.
14. Creative Innovation Imperative.
15. The Global Innovation Imperative.
SECTION D: A Vision for the Future.
16. The Providers, Merchants, and Consumers of Innovation.
Notes.
Index.
