CRM Unplugged: Releasing CRM's Strategic ValueISBN: 978-0-471-48304-5
Hardcover
224 pages
April 2004
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
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CRM Unplugged: Releasing CRM's Strategic Value (US $73.95)
-and- Surviving and Thriving in Uncertainty: Creating The Risk Intelligent Enterprise (US $39.95)
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