 CRM Unplugged: Releasing CRM's Strategic Value
ISBN: 978-0-471-48304-5
Hardcover
224 pages
April 2004
US $60.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Instructors may request an evaluation copy for this title.
|
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
