 Strategic Market Management, 7th Edition
ISBN: 978-0-471-48426-4
Paperback
368 pages
March 2004
US $80.95
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David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
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