 Strategic Market Management, 7th Edition
ISBN: 978-0-471-48426-4
Paperback
368 pages
March 2004
US $80.95
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Chapter 1: Business Strategy: The Concept and Trends in Its Management.
Chapter 2: Strategic Market Management: An Overview.
PART II: STRATEGIC ANALYSIS.
Chapter 3: External and Customer Analysis.
Chapter 4: Competitor Analysis.
Chapter 5: Market/Submarket Analysis.
Chapter 6: Environmental Analysis and Strategic Uncertainty.
Chapter 7: Internal Analysis.
Case Challenges for Part II: The Energy Bar Industry, Competing against Wal-Mart.
PART III: ALTERNATIVE BUSINESS STRATEGIES.
Chapter 8: Creating Advantage: Synergy and Vision vs. Opportunism.
Chapter 9: Strategic Options.
Chapter 10: Strategic Options: Value, Focus & Innovation.
Chapter 11: Global Strategies.
Chapter 12: Strategic Positioning.
Case Challenges for Part III: Xerox: The Early Years, Hobart.
PART IV: GROWTH STRATEGIES.
Chapter 13: Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea.
Chapter 14: D iversification.
Chapter 15: Strategies in Declining and Hostile Markets.
Case Challenges for Part IV: Dove, Intel.
PART V: Implementation.
Chapter 16: Organizational Issues.
Case Challenge for Part V: Samsung Electronics.
Appendix: Planning Forms.
Index.
