 
The PDMA Handbook of New Product Development, 2nd Edition
ISBN: 978-0-471-48524-7
Hardcover
640 pages
October 2004, ©2005
US $130.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. |
An online version of this product is available through our subscription-based content service. Visit Wiley Online Library now Contact a Wiley Sales Rep
Instructors may request an evaluation copy for this title.
|
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.
Buy Both and Save 25%!
 |
+ |  |
Buy The PDMA Handbook of New Product Development, 2nd Edition
(List Price: US $130.00)
with Sustainable Reverse Logistics Network: Engineering and Management (List Price = US $125.00) Cannot be combined with any other offers. Learn more. |
Share This
