 Reframing Business: When the Map Changes the Landscape
ISBN: 978-0-471-48557-5
Hardcover
352 pages
August 2001
US $75.00
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“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004)
"...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)
"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)
"…well worth reading…" (Long Range Planning)
