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Textbook

Project Marketing: Beyond Competitive Bidding

Bernard Cova, Pervez Ghauri, Robert Salle
ISBN: 978-0-471-48664-0
Paperback
236 pages
April 2002, ©2002
US $74.95 Add to Cart

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Project Marketing: Beyond Competitive Bidding (0471486647) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.

  • The authors are all leading international figures in the field of project marketing.  Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.
  • The book provides models and methods that are necessary to develop a constructive approach to project marketing.
  • It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy.  The cases are truly international with examples from Europe, Asia, USA and Africa.