Project Marketing: Beyond Competitive Bidding
April 2002, ©2002
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The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.
The book provides models and methods that are necessary to develop a constructive approach to project marketing.
It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa.