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Textbook
Project Marketing: Beyond Competitive BiddingISBN: 978-0-471-48664-0
Paperback
236 pages
April 2002, ©2002
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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
