 Marketing Unwrapped
ISBN: 978-0-471-48694-7
Paperback
224 pages
November 2001
US $60.00
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RAY PERRY has a BA in Business Studies, a Diploma in Marketing and studied his MBA at Henley Management College. He has been working as a professional marketer for 20 years, on a wide range of household named brands.
He is currently CEO of the E Centre and Director of Marketing at the Chartered Institute of Marketing (CIM), and a Fellow of CIM, the RSA, and a Worshipful Marketer of the City of London. He is a panellist for the Sunday Times Enterprise Network in the UK and marketing spokesman on many radio and TV programmes.
He is currently CEO of the E Centre and Director of Marketing at the Chartered Institute of Marketing (CIM), and a Fellow of CIM, the RSA, and a Worshipful Marketer of the City of London. He is a panellist for the Sunday Times Enterprise Network in the UK and marketing spokesman on many radio and TV programmes.
