 Marketing Unwrapped
ISBN: 978-0-471-48694-7
Paperback
224 pages
November 2001
US $60.00
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Foreword By: Sir. George Bull.
Introduction.
The Twentieth Century Perspective of Marketing Skills and Competencies.
The Customer Relationship Marketer.
The Media Marketer.
The Supply Chain Marketer.
The Knowledge Marketer.
The Partnership Marketer.
The Metrics Marketer.
Appendix: Skills Level Analysis Process.
Index.
Introduction.
The Twentieth Century Perspective of Marketing Skills and Competencies.
The Customer Relationship Marketer.
The Media Marketer.
The Supply Chain Marketer.
The Knowledge Marketer.
The Partnership Marketer.
The Metrics Marketer.
Appendix: Skills Level Analysis Process.
Index.
