 Managing Retail Consumption
ISBN: 978-0-471-48912-2
Paperback
370 pages
March 2002
US $75.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
|
Preface
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
