 Company Analysis: Determining Strategic Capability
ISBN: 978-0-471-49454-6
Hardcover
282 pages
June 2001
US $90.00
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Introduction.
The Purposes and Nature of the Appraisal.
Assessing Financial Performance.
The Marketing Audit.
Appraising Production.
Auditing Technology and Innovation.
HRM, Management Effectiveness, Culture and Structure.
Evaluation of Information Systems.
Taking a Process View.
Core Competencies and Related Methods.
Industry Analysis.
Conclusions: Finding the Real Strengths and Weaknesses.
Index.
The Purposes and Nature of the Appraisal.
Assessing Financial Performance.
The Marketing Audit.
Appraising Production.
Auditing Technology and Innovation.
HRM, Management Effectiveness, Culture and Structure.
Evaluation of Information Systems.
Taking a Process View.
Core Competencies and Related Methods.
Industry Analysis.
Conclusions: Finding the Real Strengths and Weaknesses.
Index.
