 Inside Information: Making Sense of Marketing Data
ISBN: 978-0-471-49543-7
Hardcover
272 pages
March 2001
US $70.00
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
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- Allows marketers to draw on market research theory to make practical and informed strategic decisions
- Provides easy ways to navigate the information maze - using existing knowledge to make material manageable
- Packed with helpful checklists, insights, anecdotes, vignettes, case studies and action points
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