 Inside Information: Making Sense of Marketing Data
ISBN: 978-0-471-49543-7
Hardcover
272 pages
March 2001
US $70.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
|
"...extremely practical...if you're planning to buy research...this will give you all the ammunition you need...well worth a read." (Admap, December 2001)
"This book will be immensely useful to anyone involved in business decision-making as they seek to acquire and digest information that will assist them - and it achieves this in an eminently readable fashion." - Peter Goudge, Chairman, Association of Users of Research Agencies (AURA), Senior Research Manager, NatWest
"This book is the one we have been waiting for. It's a profound work of synthesis and insight (that has) implications for the way that market researchers think about the world and their role in it...." - Justin Gutmann, Chairman, Market Research Society;
Marketing Planning Manager, London Underground Limited
Share This
