 Inside Information: Making Sense of Marketing Data
ISBN: 978-0-471-49543-7
Hardcover
272 pages
March 2001
US $70.00
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Foreword by Andrew McIntosh.
Preface.
Acknowledgements.
Mastering Twenty-First-Century Information.
Acquiring Effective Information Habits.
A Primer in Qualitative Evidence.
Understanding Survey Data.
Designing Actionable Research.
Holistic Data Analysis.
Information-Based Decision-Making.
Bibliography.
Index.
Preface.
Acknowledgements.
Mastering Twenty-First-Century Information.
Acquiring Effective Information Habits.
A Primer in Qualitative Evidence.
Understanding Survey Data.
Designing Actionable Research.
Holistic Data Analysis.
Information-Based Decision-Making.
Bibliography.
Index.
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