 Wired Marketing: Energizing Business for e-Commerce
ISBN: 978-0-471-49645-8
Paperback
282 pages
June 2001
US $70.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
|
Preface.
Foreword.
Acknowledgements.
MARKETING TRANSFORMATION ON THE INTERNET.
Introduction to Internet Marketing.
Business Models for Interactive Marketing.
Online Resources for Internet Marketing Technologies.
INTERACTIVE MARKETING AND THE MARKETING PROCESS.
Marketing Communications on the Internet.
The Internet Customer and Relationship Marketing.
New Buyer Behaviour Directions Through Virtual Communities.
MANAGING YOUR CUSTOMER THROUGH E-COMMERCE.
Supply Chain Management for Internet Commerce.
Consumer On-Line Payment Solutions for e-Commerce.
Privacy and Security Issues for e-Commerce.
Marketing Ethics on the Internet.
INTERNET TOOLS FOR WIRED MARKETING.
Advanced Web Technology for Interactive Marketing.
Strategic Internet Marketing Planning.
Glossary.
Subject Index.
Foreword.
Acknowledgements.
MARKETING TRANSFORMATION ON THE INTERNET.
Introduction to Internet Marketing.
Business Models for Interactive Marketing.
Online Resources for Internet Marketing Technologies.
INTERACTIVE MARKETING AND THE MARKETING PROCESS.
Marketing Communications on the Internet.
The Internet Customer and Relationship Marketing.
New Buyer Behaviour Directions Through Virtual Communities.
MANAGING YOUR CUSTOMER THROUGH E-COMMERCE.
Supply Chain Management for Internet Commerce.
Consumer On-Line Payment Solutions for e-Commerce.
Privacy and Security Issues for e-Commerce.
Marketing Ethics on the Internet.
INTERNET TOOLS FOR WIRED MARKETING.
Advanced Web Technology for Interactive Marketing.
Strategic Internet Marketing Planning.
Glossary.
Subject Index.
