WILEY

Publishers since 1807

Wiley - Publishers Since 1807

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 0471497614
Retail Geography and Intelligent Network Planning
ISBN: 978-0-471-49761-5
Hardcover
296 pages
July 2002
US $225.00 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: Paperback
  • Description
  • Table of Contents
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
  • Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
  • Numerous global case studies are used to show keys issues
  • Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
  • Describes how retailers can plan their cross channel network strategy for the future
Search the full text of this book: