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Retail Geography and Intelligent Network Planning

ISBN: 978-0-471-49761-5
296 pages
June 2002
Retail Geography and Intelligent Network Planning  (0471497614) cover image
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
  • Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
  • Numerous global case studies are used to show keys issues
  • Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
  • Describes how retailers can plan their cross channel network strategy for the future
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INTRODUCTION

TRENDS IN RETAILING

Introduction

Demand-Side Changes

Trends in Distribution and Retail Supply

The Regulatory Environment

Conclusion

RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST,PRESENT AND FUTURE

Introduction

The High Street or Town Centre

The Superstore and Hypermarket

The Discount Store

The Shopping Centre or Mall

The Retail Warehouse and Retail Park

New Retail Locations

New Retail Formats and Distribution Channels

The Old versus the New

Conclusion

SPATIAL RETAIL GROWTH STRATEGIES

Introduction

Organic Growth

Mergers and Acquisitions

Franchising

Joint Ventures and Strategic Alliances

Warehouse Location

Conclusion

GEOGRAPHY AND E-COMMERCE

Introduction

What is E-Commerce/Internet Retailing?

Who Makes Money from the Internet?

Understanding Consumer Preferences

Examples of Internet Retailing in Different Sectors

Geography, the Internet and E-Commerce

Conclusion

TERRITORY PLANNING

Introduction

Territory Management

Balanced Workloads

Efficient Organization

Conclusion

METHODS FOR SITE SELECTION

Introduction

An Inductive Approach to Site Selection

A Deductive Approach to Site Selection

Applied Location Modelling

The Simplicity Spectrum

SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT

The Model and its Development

Estimating the Small Area Demands for Products and Services

The Supply Side

Customer Flows and Store Revenues

Providing a Decision-Support Capability

The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer

Conclusion

NETWORK REPRESENTATION PLANNING

Introduction

Case Study 1:Automotive Network Optimization

Case Study 2:Financial Services Network Optimization

Post-merger Network Optimization

Retail network optimization

Conclusion

DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT

Introduction

Geodemographics

Enhancement of Geodemographics

Lifestyle Databases

Other Micro-Modelling Strategies

A Financial Services Channel Simulation Model

Conclusion

MEASURING THE BENEFITS OF SPATIAL MODELLING

Introduction

Returns on Capital

Operational Efficiency

Improved Competitiveness

Strategic Value

Applications to Market RegulationConclusion

CONCLUSION

BIBLIOGRAPHY

INDEX
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  • The first book in this subject area to focus on geography and its usefulness in business through the analysis of real-world applications.
  • Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia.
  • Numerous global case studies are used to show keys issues.
  • Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment.
  • Describes how retailers can plan their cross channel network strategy for the future.

See More

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