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Introducing Marketing Research
Paul Baines, Bal Chansarkar
ISBN: 978-0-471-49770-7
Paperback
368 pages
June 2002
US $60.00 Add to Cart

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PAUL BAINES is Senior Lecturer in Marketing and Director of Business Development at the Middlesex University Business School.

BAL CHANSARKAR is Principal Lecturer in statistics at the Middlesex University Business School.
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