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KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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Brand Spirit: How Cause Related Marketing Builds Brands
ISBN: 978-0-471-49944-2
Paperback
306 pages
March 2001
US $50.00 Add to Cart

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Other Available Formats: Hardcover
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  • Reviews
"..many good examples...engaging.." (www.brandchannel.com 5 February 2002)