 CBI Series in Practical Strategy, Competitor Analysis: Turning Intelligence into Success
ISBN: 978-0-471-49991-6
Paperback
294 pages
June 2003
US $70.00
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Series Foreword.
Preface.
About the Authors.
The Foundations for Competitor Analysis.
Attack, Defend or Collaborate?
Industry Analysis - Key to Understanding the Competitive Arena.
Industry Analysis in Practice.
Using Critical Success Factors in Planning.
Understanding Competitors: Methods of Analysis.
Sources of Information for Competitor Analysis.
Competitor Analysis in Practice: A Case History.
Assessment of National Competitiveness: A European Example.
Organizing for Competitor Analysis.
The European Wine Industry.
The World Flavour Industry.
The West European Car Rental Industry.
Index.
