eBusiness Essentials, 2nd Edition
In addition to the established yet equally important features such as security, payment and trust, supply chain integration and customer to supplier trade it includes:
? mBusiness covering key issues such as roving and roaming access and the technologies GPRS, UMTS and WAP
? Help for readers to formulate their own eBusiness strategy by drawing out some general principles
? Virtual mobile network operators: data extensions to the mobile switch, home and visitor location
? Analysis and real world examples of mobile services
? The technical options, impact, integration, mechanics and implications of evolving eBusiness
Primarily aimed at planners, engineers, managers and developers in the IT, multimedia and on-line industries. Recommended reading for students in computer science electrical & electronic engineering, IT and telecommunications.
About the Authors.
The Electronic Marketplace.
The Electronic Shop.
Payments, Credit and Invoicing.
Trust and Security.
Setting Up Shop.
Putting the 'e' into your business.
Underlying Technologies and Standards.
Who is Going to Make Money out of All of this and How?
Appendix 1: Case Studies.
Appendix 2: The Gods of Technology.
Appendix 3: Glossary.
STEVE WEST leads the development of BT's eBusiness products, and has over 15 years experience in communications, software and information technology. He has worked on a variety of projects, including the management of BT's work within the Open group and generation of corporate IT strategy. Steve co-authored one of the existing books in the Wiley/BT series, Media engineering, with Mark Norris.
"...an excellent undergraduate textbook for introductory courses in electronic commerce...the authors deftly juggle in providing technical knowledge to both professional and general audience...I have to applaud their success in maintaining a balance..." (Telematics and Informatics, Vol.19, 2002)
eBusiness Essentials, 2nd Edition (US $140.00)
Total List Price: US $204.95
Discounted Price: US $153.71 (Save: US $51.24)