 Leisure Travel: Making it a Growth Market...Again!
ISBN: 978-0-471-52952-1
Hardcover
256 pages
June 1991
US $85.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
|
Leisure Travel: The New Necessity.
Golden Ages and Lost Horizons.
The Future of Travel: Rosy Forecasts and Realistic Probabilities.
THE PSYCHOLOGY OF TRAVEL.
Why People Travel and Why They Don't: The Concept of Allocentrism and Psychocentrism.
Why Destination Areas Rise and Fall in Popularity.
Escorted Tours: Why Psychocentrics Love 'em.
The Failure of a Promise.
Where in the World Are People Going Now that There's No Place to Go?.
TRAVEL MARKETING DYNAMICS.
Effective Marketing to Allocentrics and Psychocentrics.
Examples of Effective Marketing to Allocentrics and Psychocentrics.
Developing the Leisure Travel Market...Again!.
The Greening of Travel.
Final Thoughts.
Index.
;){kind=link}