 Marketing Tourism Destinations: A Strategic Planning Approach
ISBN: 978-0-471-54067-0
Hardcover
240 pages
February 1992
US $80.00
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Ernie Heath is Director of Tourism Promotion for the South African Tourist Board, in Pretoria. Previously, he was Director of the Institute for Planning Research at the University of Port Elizabeth, South Africa.
Geoffrey Wall is Professor of Geography at the University of Waterloo, Canada. He has written several books on tourism and is internationally known as a research scholar.
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