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Marketing Tourism Destinations: A Strategic Planning Approach
ISBN: 978-0-471-54067-0
Hardcover
240 pages
February 1992
US $80.00 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
Framework for Tourism Planning and Marketing.

Environment and Resource Analysis.

Regional Goal and Strategy Formulation.

Target Marketing and Regional Positioning Strategy.

Regional Marketing Mix Strategy.

Regional Organization and Management Supporting Systems.

Summary and Conclusions.

References.

Index.