 Marketing Tourism Destinations: A Strategic Planning Approach
ISBN: 978-0-471-54067-0
Hardcover
240 pages
February 1992
US $80.00
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Framework for Tourism Planning and Marketing.
Environment and Resource Analysis.
Regional Goal and Strategy Formulation.
Target Marketing and Regional Positioning Strategy.
Regional Marketing Mix Strategy.
Regional Organization and Management Supporting Systems.
Summary and Conclusions.
References.
Index.
Environment and Resource Analysis.
Regional Goal and Strategy Formulation.
Target Marketing and Regional Positioning Strategy.
Regional Marketing Mix Strategy.
Regional Organization and Management Supporting Systems.
Summary and Conclusions.
References.
Index.
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