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Marketing Tourism Destinations: A Strategic Planning Approach

ISBN: 978-0-471-54067-0
240 pages
February 1992, ©1992
Marketing Tourism Destinations: A Strategic Planning Approach (0471540676) cover image


Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
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Table of Contents

Framework for Tourism Planning and Marketing.

Environment and Resource Analysis.

Regional Goal and Strategy Formulation.

Target Marketing and Regional Positioning Strategy.

Regional Marketing Mix Strategy.

Regional Organization and Management Supporting Systems.

Summary and Conclusions.


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Author Information

Ernie Heath is Director of Tourism Promotion for the South African Tourist Board, in Pretoria. Previously, he was Director of the Institute for Planning Research at the University of Port Elizabeth, South Africa.

Geoffrey Wall is Professor of Geography at the University of Waterloo, Canada. He has written several books on tourism and is internationally known as a research scholar.

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