![]() Marketing Tourism Destinations: A Strategic Planning Approach
ISBN: 978-0-471-54067-0
Hardcover
240 pages
February 1992
US $80.00
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Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:
- Regional goal and strategy formulation
- The strategic marketing planning framework
- Environment and resource analysis
- Target marketing and regional positioning strategy
- Regional marketing mix strategy
and more, with cases and examples applicable to different parts of the world.
From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.

