Marketing Tourism Destinations: A Strategic Planning ApproachISBN: 978-0-471-54067-0
Hardcover
240 pages
February 1992
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability.  This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
|
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
