 How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune
ISBN: 978-0-471-55193-5
Paperback
336 pages
April 1992
US $12.95
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Partial table of contents:
Marketing Communications: Creating Your Company's Voice to the World.
Advertising: Making It from Message to Media Without a Migraine.
Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
Marketing Communications: Creating Your Company's Voice to the World.
Advertising: Making It from Message to Media Without a Migraine.
Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
