WILEY

Publishers since 1807

Wiley - Publishers Since 1807

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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune
ISBN: 978-0-471-55193-5
Paperback
336 pages
April 1992
US $12.95 Add to Cart

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  • Description
  • Table of Contents
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.