 Selling to the Top: David Peoples' Executive Selling Skills
ISBN: 978-0-471-58104-8
Hardcover
256 pages
June 1993
US $145.95
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Why Call at the Top?.
How to Identify the Decision Makers.
Am I Going to Win or Lose?.
How to Meet Mr./Ms.
Big.
One-Half Day at the CIA.
Sizing Up Mr./Ms.
Big.
What to Talk About?.
The Art of Persuasion.
Presenting the Answer.
Dream, Desire, and Fire.
Epilogue.
How to Identify the Decision Makers.
Am I Going to Win or Lose?.
How to Meet Mr./Ms.
Big.
One-Half Day at the CIA.
Sizing Up Mr./Ms.
Big.
What to Talk About?.
The Art of Persuasion.
Presenting the Answer.
Dream, Desire, and Fire.
Epilogue.
