Handbook of International ManagementISBN: 978-0-471-60674-1
Hardcover
672 pages
May 1988
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The Multinational Enterprise.
Entering International Markets.
International Marketing Mix.
Marketing Research in the International Environment.
Information for International Marketing Decisions.
Management of the International Marketing Function.
Country-risk Assessment.
Political Risk Evaluation.
Forecasting Exchange Rates.
Conflict Management in International Business.
International Labor Relations.
International Public Affairs.
Organization Design.
International Corporate Planning.
Investment Incentives and Performance Requirements.
Offshore Sourcing, Subcontracting and Manufacturing.
Technology Transfer.
International Commercial Banking.
International Investment Banking.
Legal Aspects of International Trading.
International Financial Management.
International Financial Accounting.
Comparative Accounting Systems.
International Taxation.
Entering International Markets.
International Marketing Mix.
Marketing Research in the International Environment.
Information for International Marketing Decisions.
Management of the International Marketing Function.
Country-risk Assessment.
Political Risk Evaluation.
Forecasting Exchange Rates.
Conflict Management in International Business.
International Labor Relations.
International Public Affairs.
Organization Design.
International Corporate Planning.
Investment Incentives and Performance Requirements.
Offshore Sourcing, Subcontracting and Manufacturing.
Technology Transfer.
International Commercial Banking.
International Investment Banking.
Legal Aspects of International Trading.
International Financial Management.
International Financial Accounting.
Comparative Accounting Systems.
International Taxation.
