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Cover image for product 0471631426
Creating Strategic Leverage: Matching Company Strengths with Market Opportunities
ISBN: 978-0-471-63142-2
Hardcover
352 pages
December 1991
US $65.00 Add to Cart

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  • Description
  • Table of Contents
UNDERSTANDING STRATEGIC LEVERAGE.

Strategic Leverage: A New Paradigm.

Industry Structure and Strategic Leverage.

How Competitive Position Restricts Leverage and Limits Choices.

How Competitive Forces Affect Leverage.

ANALYZING STRATEGIC LEVERAGE.

Analyzing Freedom of Maneuver.

Likely Returns of the Three Generic Strategies.

How Strategic Leverage and Company Choices Change as Industries Evolve.

Strategic Mapping: A Tool for Visualizing Leverage.

Using Market Signals to Create or Modify Leverage.

EXPLOITING STRATEGIC LEVERAGE.

Selecting Strategies That Exploit Leverage.

How Successful New Products Capitalize on Leverage.

How Strategic Leverage Influences Product Tactics.

Why Channels Can Become Industry ``Fault Lines''.

Using Pricing to Create, Maneuver and Maintain Leverage.

Notes.

Index.

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