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Cover image for product 0471631426
Creating Strategic Leverage: Matching Company Strengths with Market Opportunities
ISBN: 978-0-471-63142-2
Hardcover
352 pages
December 1991
US $65.00 Add to Cart

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  • Description
  • Table of Contents
Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.

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