Shirley Roberts is the founder of Market-Driven Solutions Inc., a consumer strategy and research consulting practice that specializes in the consumer goods and services industries. She focuses on helping client companies understand emerging consumer trends and their business implications. Her clients include Nabisco Ltd.; Kitchens of Sara Lee; Scott's Food Service, KFC Division; and Quadrant Cosmetics Corporation.

Prior to starting her own consulting practice, Shirley Roberts spent fifteen years as a marketer in the packaged goods industry with Colgate-Palmolive, The Borden Company, Nabisco Brands, and Maple Leaf Foods, rising to the director of marketing level. She also spent two years as a senior consultant with Tandem International, a marketing and sales consulting firm. Shirley is a graduate of The Richard Ivey School of Business at the University of Western Ontario. She speaks and writes frequently on the topic of consumer trends.