Customer Relationship Management: A Strategic Imperative in the World of e-Business
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Gunnar Brock, President and CEO, Tetra Pak International
"Customer Relationship Management provides a customer-focused business strategy designed to optimize profitability, revenue, and customer satisfaction across all interaction channels. It highlights why a web strategy must now be additive to the existing CRM strategy to create a 'longitudinal view' of the organization that is more engaging to the customer and results in a more satisfying relationship."
Michael Maoz, Research Director, CRM Practice, Sales Leadership Strategies, GartnerGroup
"This book is must reading for companies that want to be more competitive. It provides businesses with thought-provoking solutions to consider in their quest for superior results."
J.A. Sinex, III, Manager, Customer Care Services Center, Global Services Business, DuPont Company
"Customer Relationship Management provides a structure for those wanting to create optimal relationships with their strategic customers. It provides an important e-business perspective and a practitioner's guide to lessons learned."
Larry Flynn, Vice President Merchandising, LCBO
"Customer Relationship Management provides the reader with an impressive array of specific examples and best practices that illustrate a step-by-step approach to customer care. It provides practical advice and guidance to move an organization along the CRM journey."
Steve Hoisington, Vice President Quality, Johnson Controls, Inc.
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Customer Relationship Management: A Strategic Imperative in the World of e-Business (US $50.00)
Total List Price: US $79.95
Discounted Price: US $59.96 (Save: US $19.99)